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28 Apr 2022

History of Underbelly Festival

Back to blog

History of Underbelly Festival

The iconic Underbelly Festival was first created way back in 2009. Located in the heart of London on the bank of the Thames, this is where you may have first laid your eyes on Violet - the big purple upside-down cow.

Since its inception, the festival has become a highlight of the city’s summer calendar. Selling over 1.2 million tickets to a variety of shows including cabaret, theatre, circus and comedy.

It is known for being London’s affordable festival of live entertainment. Underbelly Festival caters to all ages and brings together new audiences, who may not be typical theatre goers.  

But you don’t have to have a ticket to one of the shows to enjoy the sites! The festival has been curated to provide a beautiful and exciting outdoor venue, making it the perfect spot to escape the busy London crowds. With award-winning street food and premium bars, these locations have been created to be the perfect places to socialise. 

Underbelly Festival has been a London cultural icon for over a decade and is the capital’s original pop-up festival. This summer we are returning to London with two exciting locations – Cavendish Square and Earls Court. 

So, whether you are looking for the perfect post-work pint, a fun day out for the family, or to be wowed by one of our acts – make sure you come pay us a visit!

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Cavendish Square is now open!

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